"Why should I upgrade to the Upscale service?..."
Upscaling to Blu-Ray - Getting More Out Of Your Video Footage.
In an effort to maximize the quality of your film, and to take full advantage of your High Definition TV, we have introduced state-of-the-art upscaling capabilities to our video transfer service. This is a brand new service just launched in September 2009.
Upscaling is a process that mathematically matches the pixel count of your film to the physical pixel count on your High-Definition TV, which is typically 1280x720 (720p), 1920x1080 (1080i), or 1920x1080p (1080p).
This can deliver a smoother-looking image, due to the fact that lines and pixels are displayed in a consecutive pattern, rather than in an alternate pattern, giving your film substantially better detail and color consistency.

"My Blu-Ray/DVD Player/HDTV already has upscaling technology..."
It is true that all HDTVs do have their own internal scalers as well. This fact often gives way to comments that upscaling your video footage isn't really needed, because an HDTV will upscale all incoming signals to its native display resolution anyway.
In response, you have to keep in mind that the scalers built into most HDTVs are very basic and often times do not have advanced processing to eliminate scaling artifacts, such as jagged edges, motion adaptive noise reduction, mosquito noise, and detection of various video and film cadences. All things considered, having your film footage professionally upscaled at the point of transfer will provide far better quality than leaving it down to the technology in a typical HDTV. |